Our founders
Nicolas MELAN
Co-founder + Head of European design team
Nicolas MÉLAN is a French industrial designer with 18 years of experience in design and project management. He is a lecturer about design & strategy in Hong Kong and China since 2010. He lives in Guangdong (China) since 2006.
Nicolas is a value creator who combines the expertise of an in-house designer and a senior consultant designer. He is calm, curious, as enthusiastic as demanding, and from turn to turn methodical and intuitive, but always pragmatic. He has a very strong know-how of the technical & operational execution process from the first idea to its manufacturing, but also the strategic & analytic mind of a design consultant.
Nicolas establishes the design directions and manages all projects at Nickel‑Chrome, including the supervision of follow-up with factories. He is also in charge of the communication with all European clients and/or for projects which are intended for the European market.
Maggie LEE
Co-founder + Chief Operating Officer
Maggie LEE, is a Chinese entrepreneur with 16 years of experience in R&D, project management and manufacturing. She is a lecturer in innovation & project management since 2010 at the university of business school for entrepreneurs.
Maggie LEE leads the research and development of 100 products every year and has a deep understanding and a strong experience in project management. In R&D phase, she put a great emphasis on risk assessment, and in order to meet the needs of consumers, she always looks for the perfect combination of technologies and market needs.
Maggie has a strong experience of the whole product operation system. She is experienced in FMEA, SOP, BOM, APQP, PPAP and ECN management to provide high-quality products to our customers. She has cooperated with strategic clients such as Ikea, Philips, Aldi, B&Q, Marset, Tchibo… and most of the clients who have cooperated with Maggie have maintained a partnership with her for more than 10 years.