The inevitable evolution for external development:

strategy +

design +

engineering + manufacturing

It is a new process based on proven methods to develop products externally better, faster and safer. Basically, you contact us and, based on your goals, we define with you the right development strategy to achieve it.

We conduct an audit of your factory in China prior to any design work, so our designs can be easily and profitably manufactured. We design your products in all their details, including their packaging, UI… with a full business and design to cost approach.

We then manage the engineering and the certification of the designs in close relationship with your factory. We take care of everything and give you detailed reports at all steps.

Finally, we manage all the manufacturing in your factory in China and have your products delivered to your warehouses.

We can even help you on the product launch…

Nickel-Chrome, development strategy + industrial design + engineering, certification & manufacturing management.

What we do

Every busi­ness pro­ject involves many suc­cess­ive steps until it is real­ised, but also requires a wide vari­ety of dif­fer­ent expert­ise through­out its exe­cu­tion.

Nickel-Chrome picto of our development strategy service

Development strategy

Sometimes, it is hard to know for sure what new product to develop for the next years. Lack of new ideas or time to innovate? Looking for new business opportunities?

We are here to bring you our expert­ise and our impar­tial extern­al eye and fresh per­spect­ive. We brain­storm intern­ally, then in a joint effort with your teams.


New busi­ness opportunities

Business mod­el rethinking

Boost strategy

Brand strategy

Brand/products DNA Identity

Distribution strategy

Pricing strategy

Communication strategy

Project require­ments

Nickel-Chrome picto of our industrial design service

Industrial design

Knowing your market & costs is very important! But if your products are not standing out on the market…

We design any kind of product and our prag­mat­ic & cre­at­ive approach will provide you with great designs, all tailored for European taste. We work in the respect of your cost con­straints and we make sure that your products will stand out from your com­pet­it­ors the right way.

Product / indus­tri­al design

Service design

Packaging design

Retail design


Technical & man­u­fac­tur­ing follow-up

Perceived qual­ity control

Nickel-Chrome picto of our engineering & certification service


Because physical models are the best to test and improve any designs, it is crucial to test all designs with mock-ups and prototypes.

We take care of everything, so you just need to wait to receive the pro­to­types and our reports on modi­fic­a­tions to con­duct in order to improve each design.

Mock-up/Prototyping strategy (types, quant­ity, tests, order of tests…)

3D files preparation



On-site follow-up

Mock-up/prototypes ana­lys­is

Report on modi­fic­a­tions to conduct

Delivery of mock-ups/prototypes

Validation of modifications

Execution of modifications

Nickel-Chrome picto of our engineering & certification service

Engineering & certification management

You have good designs? Cool! But that is not enough, as your customers do not buy nice designs, they buy good products for a price.

We are here to help you optim­ise your designs in all their details so they can be eas­ily man­u­fac­tured, in a rel­ev­ant way and at a reas­on­able cost. We advise, guide and assist your fact­ory in all the devel­op­ment stage, includ­ing the certifications.

Requirements & certifications

Engineering eval­u­ation

Cost eval­u­ation

Design optim­isa­tion

Engineering man­age­ment (mech­an­ic,

elec­tron­ic, elec­tric, optic, software)


CAD of mould management

Nickel-Chrome picto of our manufacturing & export service

Manufacturing & export management

We designed / optimised / engineered your products with your factory, so now it is time to bring your new products to life!

We advise, guide and assist your fact­ory to man­u­fac­ture everything, includ­ing the pack­aging. For you, it is all stress free as we are here to sup­port and con­trol the pro­cess, but also report to you in an effi­cient and trans­par­ent way. And in a cost-efficient way.

Mould man­u­fac­tur­ing management

Mould veri­fic­a­tion

First shoot­ing samples

Optimisation of pro­duc­tion lines

Golden samples

QC con­trols


Custom clear­ance


Nickel-Chrome picto of our marketing advice & support service

Marketing advice & support

During the development & manufacturing of your product, you need to develop all your marketing elements, from a catchy product name to the perfect advertising.

Because we were work­ing on your product since the very begin­ning, we can either sup­port you (we make for you) or advise you (we tell you why and how you could improve), so you can have the right mar­ket­ing ele­ments to give the best chances for your product to be a success.

Design gen­es­is (for social medias/communication)

Product nam­ing

Product pho­toshoot (for pack­aging, web­site, ad)

Owner manu­al design

Design award applic­a­tion (we take care of everything for you)

Additional cos­met­ic range


Advertising or product web page

Our practice so far…

“Wait! For a company established in 2019, how can you already have such a start?” you might wonder. It is pretty simple: Nickel-Chrome was built by 2 teams coming from 2 experienced companies. When Nickel-Chrome started, our existing clients supported us as they believed in us and our new concept.

Year of establishment

Existing clients who switched with us

Design awards

Ongoing projects

Designed products (final design + proposals)


Manufactured products

Coffee or tea mugs (a fun estimation here…)

Our latest work

(that is non confidential)

Our evaluations

After every pro­ject we ask our cli­ents to eval­u­ate us on object­ive cri­ter­ia, in regards to both the qual­ity of our ser­vice and our per­form­ances. We update our res­ults every trimester.

  • Development strategy — 85%
  • Industrial design — 97%
  • User exper­i­ence design — 90%
  • Graphic design — 80%
  • Mechanical engin­eer­ing — 92%
  • Electronic engin­eer­ing — 88%
  • Optic engin­eer­ing — 95%
  • Software engin­eer­ing — 85%
  • Prototyping man­age­ment — 95%
  • Packaging design — 85%
  • Packaging engin­eer­ing — 89%
  • Engineering man­age­ment — 95%
  • Manufacturing man­age­ment — 95%
  • Transparency — 100%
  • Going the extra mile — 91%
  • qual­ity of advice / objectiv­ity — 96%

Client testimonials

Notre expéri­ence pro­fes­sion­nelle avec Nickel-Chrome fut très enrichis­sante. Ils nous ont accom­pag­nés dès le départ à étab­lir claire­ment tous les aspects du pro­jet et ensuite à l’élaboration détaillée du concept. Que ce soit par leur apport d’idées novatrices, leurs con­nais­sances tech­niques ou leur sens cri­tique, l’équipe de Nickel-Chrome nous a per­mis de matéri­al­iser con­crète­ment notre pro­jet. Je recom­mande leurs ser­vices à toute équipe qui souhaite innov­er en explor­ant tous les aspects de la con­cep­tion de produit.


CEO, Brio Design

Merci pour tous les pré­cieux con­seils sur l’importance du Design & du Smart Sourcing, qui ont un impact cer­tain sur le coût glob­al d’un pro­jet !

Boom Ghou LAM

Président Groupe Sourcing CCIFC, Chambre de com­merce Française à Guangzhou

Nicolas (MELAN) had par­ti­cip­ated as a con­fer­ence speak­er in 2–3 Global Source trade shows in Hong Kong, his shar­ing was very inform­at­ive and most audi­ences found his shar­ing was an insight­ful one!

Winky WONG

Conference Producer, Global Sources

Legrand est un groupe indus­tri­el qui depuis tou­jours pratique la crois­sance externe et lor­squ’en 2006 et 2007, le groupe s’est asso­cié à TCL, puis Shidean (vidéo­por­ti­ers), nous avons cher­ché un partenaire en design indus­tri­el qui puisse nous apport­er un sou­tien loc­al, faire le lien avec le reste du groupe, et par­ti­ciper à la form­a­tion des équipes frai­che­ment inté­grées dans le groupe. Nickel-Chrome s’est avéré être un can­did­at idéal pour notre besoin, et nous avons con­stru­it ensemble une rela­tion dur­able. Ils sont intervenus sur des sujets var­iés et nous ont aidés à con­stru­ire une équipe de design solide et pérenne. Les produits dess­inés par Nickel-Chrome sont aujourd’hui ven­dus dans le monde enti­er sous plusieurs marques du groupe Legrand.


Principal design­er, Legrand France

“The design­ers of Nickel-Chrome have a good under­stand­ing of our mar­ket require­ments and they cre­ate designs with the right bal­ance of style, func­tion, and price. An ideal part­ner to help you trans­form your pro­ject from an idea to a real­ity.


General Manager, Craimall Consumer Electronics