Abbott Nutrition
Milk powder dispenser for elderly — innovation study
Nickel-Chrome signs the design of a new product concept for Abbott: a milk powder dispenser for the elderly. Abbott is an international healthcare company dedicated to improving health through the development of products and technologies that cover different therapeutic areas.
The objective of the project was to propose an innovative product in which a box of milk powder is inserted and very easily allows an elderly person to get the right amount of formula accurately each time (54gr).
Backstage of the project
Market analysis
During the analysis phase, the agency first defined, from the user experience point of view, the problems that could be encountered by the elderly: ease of use, problems with arthritis in the hands, problems with vision, ergonomics fitting elders, ease of setting up the milk powder can, maintenance.
Trend & Design research
This new product had to fit in the kitchen, in a small appliances universe, by adapting the design codes of the universe of wellness & health products.