Solitech
Walkie-Talkie Pro User — standard design study
Imagine a walkie-talkie with a professional look, for outside & inside use for the European market. Management and integration of technical components (PCB and existing components provided by the company Solitech), to design the most suitable product architecture, and to provide a compact and ergonomic product.
A deliberately simple formal style to stand out of the market. A more professional look, led by a choice of code colors (black / orange) from the tools and construction sites trend, with a reinforced external antenna and a shockproof rubber over molding, to ensure a good grip and assert the style of the walkie-talkie range Pro User.
Backstage of the project
Competitors market analysis
A rather heterogeneous market in terms of shape style. The semi-professional walkie-talkies seem mostly quite technical or complicated to use. Motorola, the market leader, offers a wide range of walkie-talkie from semi-professional to walkie-talkie for the extreme conditions. We note 2 interesting models (Oregon Scientific and Doro) that stand out from the market by a simpler shape style and structural elements giving the feeling that the product is stronger and better finished, especially for the model from Oregon Scientific.
